Promotional Material Guidelines

Promotional materials sent through the ACR Mailing List, those advocating activities held in conjunction with ACR programs, and those referencing the ACR name or an ACR activity are all required to abide by the guidelines outlined below. All collateral must be reviewed and approved by the ACR including, but not limited to:

• Flyers
• Brochures
• Invitations
• Postcards
• Advertisements
• Websites
• Signage

Guidelines for Promotional Materials using the ACR Mailing List

• When renting the ACR mailing list or producing any other kind of promotional piece, please carefully review all ACR promotional materials guidelines before submitting materials to ACR for approval.
• The names, insignias, logos and acronyms of the ACR, ARP, and Foundation are proprietary marks. Use of the names in any fashion, by any entity, for any purpose, is prohibited without the written permission of the ACR.
• The ACR strongly recommends that materials not be printed prior to receiving approval. Please allow seven business days for materials to be reviewed. The ACR is not responsible for cost of printing unapproved materials.

Guidelines for Materials Promoting Activities in Conjunction with ACR Programs

• The names, insignias, logos, and acronyms of the ACR, ARP and Foundation are proprietary marks. Use of the names in any fashion, by any entity, for any purpose, is prohibited without the written permission of the ACR.
• Promotional materials must reflect the professional tone of the ACR, ARP, and Foundation
• Promotional materials must indicate the name of the supporter and/or sponsor and must not imply – directly or indirectly – that the programs are part of official ACR activities
• Aside from approved disclaimer language, the ACR name and/or names of ACR meetings may not be referenced in any other manner on third-party mailers including reports, summaries, questionnaires, websites, urls, or any printed or electronic materials
• The ACR name may not appear on any page that also refers to a product name
• For any third-party events occurring during or after an ACR meeting, the following disclaimer must be included on the front of each piece: “This is not an official function/event of the American College of Rheumatology”
• The mention of a free or complimentary gift is strictly prohibited in all promotional materials
• When referring to a specific ACR activity/meeting, please reference the meeting in the following fashion: