Committee spotlight

The Committee Spotlight was created to share the important work of our many volunteers whose time, effort, talent, and experience help the ACR/ARHP committees continue to have great impact and effect change in the field of rheumatology. Throughout the year, committees and their current priorities will be highlighted.

Learn more about all of the committees and see how you can get involved.

Communications and Marketing Committee Update

February 2018
Kelly Weselman, MD, Chair

Happy 2018! It’s been a busy start to the year, with the Communications and Marketing Committee (CMC) gearing up to host the third annual Rheumatic Disease Awareness Month in conjunction with Simple Tasks and continuing to enhance communications and resources for ACR/ARHP members as well as for patients and members of the media.

Member Communications
In early 2018, a cross-section of ACR/ARHP members received a communications survey that aimed to gauge member interest and knowledge about the ACR’s communications products and offerings. The response rate was higher than the industry average, and 81% of respondents indicated they read ACR communications “frequently/often.” Emailed issue alerts for The Rheumatologist and Arthritis & Rheumatology were noted as the ACR/ARHP digital publications most often read by members, and one member commented that many rheumatologists still prefer the paper edition of The Rheumatologist.  The subject line was identified as the main motivator to open an email. The results were indicative of high member engagement, and as usual we will strive to keep improving communications based on member need.

Patient Education
Over the last several months, the entire committee has been working to create one-page versions of the patient fact sheets and as a result, one-page, print-friendly PDFs were added to all of the Diseases and Conditions and Treatments pages in January 2018. The PDFs are located in the upper right corner of each page (using the link “Download Print-Friendly PDF”). We hope you find the one-pagers easy to print and use, and encourage you to share them with your patients.

Building on the success of updating and adding new pages to the ACR patient fact sheet library in 2017, be on the lookout for new pages on newly approved treatments in 2018. Spanish versions of the patient fact sheets (Diseases and Conditions and Treatments) are also now available.

The CMC is also looking to update the ACR online glossary to ensure the content is useful and beneficial to rheumatology professionals and other website visitors, as those pages receive a moderate amount of traffic each month.

RDAM 2018
Over the next couple of months the committee will plan the theme and activities around Rheumatic Disease Awareness Month 2018. We look forward to sharing this information with members, as well as providing ways to get involved.

Look for more information coming soon. We hope you’ll join us!